NIKE U.S. PRIVACY POLICY
Last Updated: April 14, 2026
This Privacy Policy describes how Nike, Inc. and its affiliates (referred to as “Nike”, “our”, “we” or “us” in this Policy) collect, use, share, and protect your personal information, what choices you have relating to your personal information, and how you can contact us.
CONTENTS
Scope of this Privacy Policy
Personal Information We Collect
How and Why We Use Your Information
How We Disclose and Share Personal Information
Your Sharing
Children’s Privacy
Protection of Personal Information
Retention of Personal Information
Managing Your Privacy Rights and Choices
About Cookies and Similar Technologies
Using the Nike Platform with Third-Party Products and Services
Changes to Our Privacy Policy
Questions, Feedback and Metrics
Additional State-Specific Information
- Scope of this Privacy Policy
This Privacy Policy (“Policy”) applies to the personal information that Nike, Inc. and its affiliates (collectively, “Nike”) collect and process when you interact with us as a customer, including when you interact with our websites, digital experiences, mobile apps, stores, online or offline events, promotions, or one of our other products or services, all of which are part of Nike’s “Platform” and direct to this Privacy Policy. This Policy also applies to the personal information that Nike processes when you subscribe to receive marketing communications from us, communicate with us or engage with us via our Platform, or participate in contests, sweepstakes, and surveys.
Nike may provide you with additional privacy notices that will apply to certain personal information collected and processed by us. For example, we may provide additional notice to provide more specific information if you choose to take advantage of a particular partner promotion. This Policy does not apply to your personal information if you work for us as an employee or independent contractor, apply for a job at Nike, or interact with third party partners or websites that are linked to or accessible from Nike’s Platform.
- Personal Information We Collect
Nike collects personal information directly from you, automatically when you use our Platform or interact with us, and from third parties. The definition of “personal information” depends on the applicable law of where you reside. For purposes of this policy, “personal information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, to an individual or household. This does not include aggregated or de-identified information that is maintained in a form that cannot reasonably be used to infer information about, or otherwise be linked to, a particular individual or household.
Personal Information Collected Directly from You. We ask you for certain personal information to provide you with the products or services you request. The personal information we collect from you depends on how you interact with us or use our Platform. This personal information includes your:
Identifiers. We collect certain personal information from you, such as your name, telephone number, email address, date of birth, password, and other identifiers, as well as any personal and demographic information that you share with us, such as gender, hometown, photos, and images you provide to us or post to your profile, or product preferences. When you make a purchase, we collect your payment or credit card information and shipping and billing address.
Commercial Information. We collect information about your purchases, favorites, and items that you view or add to your cart.
Communications. When you communicate with us, we collect your contact details and keep a record of the communications, as well as our responses. We also maintain records of information that you post on our social media channels, and information you provide to us related to any customer support requests.
Physical Characteristics. We collect information on your physical characteristics, including weight, height, and body measurements (such as estimated stride and shoe/foot measurements or apparel size).
Fitness and Activity Information. We may collect fitness activity information provided by you or generated through your use of our Platform, such as time, duration, distance, location, calorie count, resting heart rate and pace/stride. We may also collect information from your device’s health and fitness repository (such as Apple’s HealthKit or Android’s Google Fit).
Sweepstakes, Contests and Promotions. If you participate in sweepstakes, contests, and promotions that we offer, we may collect your personal information and other registration information related to contests, sweepstakes, and promotions.
Events Information. We also collect personal information related to your participation in our events. For example, if you register for or attend